Privacy Policy

Privacy Policy Introduction

Duraamen International FZ-LLC. believes strongly in individual privacy protection. Our business is built on open, trustworthy, dependable relationship and first-rate products. We collect information from most website visitors in order to improve our site’s user experience, and help us provide relevant content. We also use customer information for our marketing efforts. Below we’ve outlined what information we collect, how we use it and where we store it.

While this privacy policy applies to our entire website, it is of particular importance that you understand how we keep and store your information when purchasing a product.
After reading rest of the privacy policy, please feel free to contact us if you have any questions about your personal information.

Who we are?

Duraamen International, FZ-LLC is a U.S. based provider of concrete coatings and decorative concrete flooring products. We provide high-end professional-grade products to contractors, architects, home and business owners. We also provide a product and technical knowledge to our customers and their clients.

What information do we collect?

We collect personal data through website analytics, text chatting, contact forms, user accounts, our store’s checkout process, and third party security services.

  1. Analytics provides information such as the number of page views for a give webpage and certain actions performed on that page. An example would be clicking a button to add a product to your shopping cart or clicking a button on a landingpage to learn more. We use Google Analytics to process analytics data. Google’s privacy policy may be found here.
  2. When you fill out a contact form we retain your name and email information. We also note if you would like to receive communications from us in the future.
  3. When you chat with us via our texting service, we retain you name, email and phone.
    We use LiveChat for our texting service. LiveChat’s privacy policy may be found here.
  4. If you have created a user account or purchased products, Shopify retains all information you provide. This may include your full name, email address, phone numbers, home and/or work addresses, and items previously purchased. Shopify uses your payment information to process your checkout request, but only retains it if you check the box that says, “save my payment information.” Shopify powers our online store and account creation funbctionality. You may view Shopify’s privacy policy here.
  5. Finally, we are very concerned about your security. We use CloudFlare to help keep our site and your personal information secure. Our site uses a cookie to help CloudFlare accomplish this. You may learn more about CloudFlare and read their privacy policy here.

How do we use personal information?

  • Personalization of content, business information or user experience
  • Account set up and administration
  • Delivering marketing and events communication
  • Internal research and development purposes
  • Providing goods and services
  • Prevention of fraud

What legal basis do we have for processing your personal data?

  • Consent: You may consent to be included in our mailing list via one of our contact forms or through the checkout process. You may opt out at any time via the unsubscribe link in our emails, or by writing to our contact address below.
  • Legitimate interests: Provide a better, more relevant user experience for our customers.
  • Vital interests: Processing payments and shipping products.
  • Legal obligation: Fraud prevention.

When do we share personal data?

We work with a variety of third parties and service providers to help provide our customers with an excellent shopping experience and we may share personal information with them to support these efforts.

Where do we store and process personal data?

Your information is stored on several third-party platforms: Shopify, Google Analytics, Google AdWords, MailChimp and LiveChat. Personal information is stored on servers in the United States, Canada and the U.K. Your personal information is safeguarded as described in the policies of our third-party services.

How long do we keep your personal data for?

We store your personal information indefinitely. You may ask to have it removed by contacting us using one of the contact methods below.

Your rights in relation to personal data

  • You may request our records of your personal data at any time.
  • You may update your personal information on your account page or by contacting us.
  • You may request to have your personal information removed at any time.
  • You may unsubscribe form our newsletters by following the link in the footer of the newsletter or by contacting Duraamen directly.

Use of automated decision-making and profiling

We offer discounts and promotions to specific groups of customers. Our system automatically provides a discount to customers who have created an account.

We may also profile customers by profession, or the type of customer they are. For example, architects may receive different offers than homeowners. Contractors may receive different offers than either of the latter two groups.

How to contact us?

You may contact us by any of the following ways:

Use of cookies

Below is a list of cookies and categories of cookies used on our website.

Necessary Cookies

Necessary cookies help make a website usable by enabling basic functions like page navigation and access to secure areas of the website. The website cannot function properly without these cookies.

__cfduidduraamen.aehttp1 year
Used by CloudFlare to identify trusted website traffic.
Helps prevent Cross-Site Request Forgery (CSRF) attacks
SESS#duraamen.aehttp13 days
Preserves users states across page requests

Preferences Cookies

Preference cookies enable a website to remember information that changes the way the website behaves or looks, like your preferred language or the region where you live.

__livechatlivechatinc.comhttp3 years
Used to hide the user’s personal customization of our text messenger, LiveChat.
__livechat_lastvisitlivechatinc.comhttp3 years
Stores when the user last used our text messaging service, livechat
Used to hide the user’s personal customization of our text messenger, LiveChat.
Used to hide the user’s personal customization of our text messenger, LiveChat.
Used to hide the user’s personal customization of our text messenger, LiveChat.

Statistics Cookies

Statistic cookies help website owners to understand how visitors interact with websites by collecting and reporting information anonymously.

gaduraamen.aehttp2 years
Registers a unique ID that is used to generate statistical data on how a user uses the website.
Used by Google Analytics to throttle a request rate
Registers a unique ID that is used to generate statistical data on how a user uses the website.
_pinterest_cmpinterest.comhttp1 year
Used by Pinterest to track the usage of services.
Used to send data to Google Analytics about the visitor’s device and behaviour. Tracks the visitor across devices and marketing channels

Marketing Cookies

Marketing cookies are used to track visitors across websites. The intention is to display ads that are relevant and engaging for the individual user and thereby more valuable for publishers and third party advertisers.

Used by Google AdWords to re-engage visitors that are likely to convert to customers based on their behaviour across websites.


Unclassified cookies are cookies that are in the process of being classified.

__lc.visitor_id.8698196duraamen.aehttp999 days
Livechat tracking
accounts.livechatinc.comhttp3 years
Livechat tracking
__lc_vvlivechatinc.comhttp3 years
Livechat tracking
duraamen.aehttp2 years
Shopify product tracking
Used by Shopify to retain visitors’ shopping cart contents and product browsing information
buy_now/trackv.shopify.compixel999 days
Used by Shopify to retain visitors’ shopping cart contents and product browsing information
lc_sso8698196duraamen.aehttp999 days